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Overview
Psyop transformed the Jägermeister's 'Damn, That's Cold' campaign into 'Ice Cold Justice', a retro-inspired 16-bit web brawler.
Inspired by classic fighting games, Ice Cold Justice invites players to step into the hooves of the iconic Jägermeister Stag and battle through an original pixel-art world filled with quirky enemies and icy challenges. Complete with custom character design, rich world-building, and a live leaderboard with real prizes on the line, the game turned a brand campaign into an engaging, replayable experience for fans.
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animation•
live action•
gaming
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Supercell
Brawl Stars x Adidas Starr Cup: The Rules Have Changed!
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